Building the brand behind Kernel's growth.
What began as a handful of quick-turnaround display ads grew, pretty naturally, into a full creative partnership. More projects led to bigger conversations about brand, web, content, the lot. By mid-2025 we were on retainer as their dedicated creative team, and we haven't stopped since.
How we did it →What Kernel does
Kernel provides agentic entity data for enterprise RevOps teams. In plain terms: they resolve entity identities, build accurate corporate hierarchies, clean CRM data at scale, and enrich it with AI, giving revenue teams a foundation they can actually trust for territory planning, account targeting, and automation.
It's not just a platform you log into. Kernel pairs the technology with expert-led implementation and managed service, working directly with clients like Navan, Zip, Remote, and GoCardless to get their CRMs into shape. They've raised $14M in Series A funding from top VCs and operators, and they're growing quickly.
The product and the team behind it were already strong. They wanted help to bring the product to life.
What we've done together
We've been embedded as Kernel's creative team for the best part of a year now. Not a supplier they brief once a quarter. A team that's on it, week in, week out.
Built the brand from the ground up.
A full visual identity that reflects what Kernel actually is: precise, intelligent, structured. Not another blue-gradient AI brand. Something with real personality that holds its own in a market full of sameness.
Logo Marks
The primary mark, secondary mark, and monogram. Each built to work across every context.
Colour Palette
A considered system that stands apart from the saturated blue-gradient AI space.
Typography
A two-typeface system: authority for headings, clarity for body copy.
Brand Guidelines
A practical reference the team can actually use. Not a 200-page PDF nobody opens.
Collateral Templates
Master templates for decks, docs, and comms, so everything stays on-brand without extra overhead.
Designed (and redesigned) the website.
Startup websites are never finished. We've been through multiple iterations, responding to new product modules, new messaging, new audience insights. Each one sharper than the last. The current site communicates what Kernel does clearly, converts well, and looks like it belongs to a company that's raised $14M. Because it does.
Creative support across all applications
Sales decks that help close enterprise deals. Whitepapers that position Kernel as a genuine thought leader in the RevOps space. Display ads (static and video) running across channels. Product videos that show how the platform actually works. Social content that keeps them visible between the big campaigns.
Social Media Content
Static and video materials produced for both organic and sponsored channels. A consistent presence that reinforces the brand without the overhead.
Whitepapers
Strategic documents and concise reference materials clarifying product value and positioning in the RevOps space.
Motion
Animated explainers for web, social and google ads. Created to distil complex information and product detail in a digestible format.
Brought the team to life on camera.
Recruitment videos that show the culture, the people, the energy. When you're competing for talent against well-funded tech companies, how you present yourself matters as much as what you're building. On-location production and animated platform demonstrations, from script to final cut, handled comprehensively.
Why the retainer works
This is what an outsourced in-house creative team actually looks like. No scoping calls for every small request. No three-week wait for a proposal on a banner ad. No explaining the brand from scratch to a new freelancer every time something comes up.
We know the product. We know the audience. We know the tone. So when Kernel needs something, we just make it. Fast, on-brand, and getting better all the time because we're learning right alongside them. For a company scaling this quickly, that's not a nice-to-have. It's infrastructure.
Visual Identity · Website Design · Whitepapers · Sales Decks · Display Advertising · Company Videos · Product Videos · Social Content · Recruitment Videos
Studio: Hive Creative
More of our work
A selection of other projects and partnerships we've been part of — from brand identities and websites to campaigns and creative support.
The design partner behind iCentric and the products they build.
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A flexible creative team for Etex and its family of brands.
What started as a social retainer with one sub brand grew into a three-year creative partnership spa... Read more
Helping Rugby Borough Council communicate with its community.
A single Net Zero branding project opened the door to a five-year creative partnership with Rugby Bo... Read more
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Interested in working with us? Tell us a bit about what you're building and we'll be in touch.
hello@hivecreativemedia.co.uk