A flexible creative team for Etex and its family of brands.
What started as a small ad-hoc retainer with one sub brand, EQUITONE, grew pretty naturally from there. A few social posts turned into print work, then display ads, then video. Before long we were picking up briefs across Eternit and Cedral too, and working directly with Etex Exteriors UK themselves. Three years in, we're still going.
How we did it →
What Etex does
Etex is a global leader in sustainable building materials and a pioneer in lightweight construction. In plain terms: they make the materials that shape the buildings people live, work and gather in, all of it built with sustainability at the core.
Their strapline 'Building better together' is more than a tagline. It's the model. They work in close partnership with customers, merchants and teammates to push the construction industry toward a more sustainable future. Founded in 1905 and headquartered in Burton, Etex now operates a portfolio of specialist brands, including EQUITONE, Eternit and Cedral, each with its own audience, its own buyers, and its own visual language to maintain.
What we've done together
We've been the UK team's go-to creative partner for around three years now. Not a supplier they brief once a quarter, but an extension of their in-house team, picking up work across the Etex family as and when it comes in.
Creative partnership at a glance.
An overview of the work we've produced during the retainer, including the key touchpoints and content highlights.
Worked across four brands
Assets and deliverables created for Etex Exteriors UK and three of its specialist brands: EQUITONE, Eternit, Cedral.
Social Media Content
Custom social packs and reusable templates the internal team can run day-to-day.
Print Material
Catalogues, guides, leaflets, posters and more, across all four brands.
Display Ads
HTML5 Pmax display ads built to support new campaigns.
Videography
On-location architect interviews and infographic-led content.
Print that earns its place in the field.
Brochures for customers and merchants. Roller banners and handouts that hold their own at a trade show. Catalogues and price books that get used in the field every day. Across Etex, Eternit, EQUITONE and Cedral, we pick up print briefs as and when they come in, keeping the visual language consistent across all four. Below is an EQUITONE brochure we produced.
Content that holds their digital space.
Shaped the visual identity for EQUITONE's social presence, with custom designs for one-off moments and templates the internal team can run with day to day. Beyond social, animated display ads built for the paid teams to put behind new campaigns, with ongoing tweaks and improvements as the performance data comes back in.
Social Media
Custom social packs and reusable templates the internal team can run day-to-day.
Display Ads
Animated display ads built for paid campaigns, with ongoing tweaks as performance data comes in.
Misc Assets
Additional digital assets including email footer animations and other campaign-supporting materials.
Put the people who specify their materials in front of the camera.
Filmed and edited interviews with the architects who choose EQUITONE on large-scale projects. Real conversations about why they specify the material, how it performs, and what it unlocks for their designs. The result: customer voices turned into marketing assets that do the selling for them.
"Working with Hive Creative Media is Great - they work like an extension to our team"
Why the retainer works
This is what an outsourced in-house creative team actually looks like.
No scoping calls for every small request. No three-week wait for a proposal on a banner ad. No explaining four different brand systems to a new freelancer every time something comes up.
We know the brands. We know how the teams work. So when Etex, or any of its sub brands, needs something, we just make it. Fast, on-brand, and getting sharper with every project, because we've been on the journey alongside them for three years now.
For companies juggling multiple brands and constant creative demand, that's not a nice-to-have. It's how the work actually gets done.
Decks · Display Ads (Static & Video) · Product Videos · Social Content (Static & Video) · Brochures · Leaflets · Motion Assets · Leave Behinds · Roller Banners
Studio: Hive Creative
More of our work
A selection of other projects and partnerships we've been part of — from brand identities and websites to campaigns and creative support.
Building the brand behind Kernel's growth.
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The design partner behind iCentric and the products they build.
What started as an outsourced design project on a single client website turned into a five-year crea... Read more
Helping Rugby Borough Council communicate with its community.
A single Net Zero branding project opened the door to a five-year creative partnership with Rugby Bo... Read more
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Interested in working with us? Tell us a bit about what you're building and we'll be in touch.
hello@hivecreativemedia.co.uk